I asked this question on Twitter and to few friends on Whatsapp. It is very interesting to me to know their answers and some even explain why they choose either one. :)
When you go shopping, which thought do you have when looking at the price for example RM 19.90? Do you 'see' it as RM 19 or RM 20?— Hanis Amanina (@HanisAmanina) October 24, 2016
Sorry la orang-orang kat Malaysia yang dapat mesej ni pukul 3 pagi. I sent it to random contacts. :D And thank you for replying.
For me, personally, I tend to round the number like how Maths used to teach me. RM 19.90 is closest to RM 20. I don't care about the 10 cent cheaper, it will always be RM 20. I never see it as RM 19.90 let alone RM 19. Haha
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| This is one of the example. In Czech for example, there are no coins for cents. So, if you just buy a kilogram of this banana chips ALONE, you still need to pay 80kc. NOT 79.90kc. |
Surprisingly (to me at least, as I know some of you might know this already), there is actually a legit term called Psychological pricing that describe more about this idea.
Consumers tend to perceive “odd prices” as being significantly lower than they actually are, tending to round to the next lowest monetary unit. Thus, prices such as $1.99 are associated with spending $1 rather than $2. - Wikipedia
So, back to the question. Are you the one who go for RM 19 or RM20?
:D
HK, Czech
161025
